Farage's Trump card: constructing political persona and social media campaigning (2024)

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The election of Donald Trump as the 45th President of the United States, despite his long-list of disturbing scandals, came as a surprise to many people. Yet, Trump’s election victory is not an aberration, but an emerging pattern in Euro-American/Canadian societies, where far-rights political candidates with racist, xenophobic, Islamophobic, anti-Semitic, and hom*ophobic attitudes are getting elected into public offices. The purpose of this article is to place President Trump’s election victory in a broader context of examining critically the extent to which many White people will go to protect whiteness. It is argued that the concern with many White people is not their whiteness but their possessive investment in it. Thus, even against their moral judgement and principles, many Whites are willing to vote for far-rights candidates inasmuch as these candidates promise to protect Whites’ interests and privileges. The article argues that there is racial greed in Euro-American Canadian societies to protect Whites’ dominance and interest no matter the cost. Contrary to the popular narrations, the White working class voters did not elect President Trump; Whites in every social category of the United States voted overwhelmingly for Trump. For many White voters, the future safety and security of Whiteness is more important than any personal discomfort they may have about far-right candidates and their racist, sexist, xenophobic, Islamophobic, anti-Semitic rhetoric.

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Farage's Trump card: constructing political persona and social media campaigning (2024)
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